Structured edition
Apropos of Something
by Elisa Tamarkin
Faroa rebuilt the whole book as 7 concepts you read in order, at the depth you choose. The first concept is free to read in full - a 6-minute read.
Overview
Until the nineteenth century, the very idea that something could be irrelevant did not exist as a category of thought.
The word itself carries the whole thesis: to make something relevant is to re-elevate it, to lift what was overlooked back into relief. That is an act, not a recognition.
What this book does
- Traces relevance from a narrow Scottish legal term to a full intellectual category
- Shows how attention, selection, and consciousness are already theories of relevance
- Reads American pragmatism as the sustained philosophical answer to the problem
- Treats art and literature as instruments that produce relevance, not merely illustrate it
- Links aesthetic perception to an ethics of care for the marginal and the frail
The thinkers anchoring this journey run from Emerson and Poe through William James, Dewey, Alain Locke, and Whitehead, joined by painters Winslow Homer and Henry Ossawa Tanner.
To attend is already to judge.
Why it matters now
The question of whether old books, overlooked art, or unfashionable ideas can still press forward and demand notice is not merely historical. It is the live, urgent challenge facing humanistic study itself.
What is inside
The Birth of an Idea
- 01Relevance Did Not Always ExistTreat relevance as something you make, not something objects have: the act of re-elevation is yours to perform or decline.Free, in full
- 02Re-Elevation: What the Root Word RevealsTreat relevance as an act you perform, not a quality an object possesses on its own.
- 03Attention as a Scarce ResourceTreat attention as an active posture rather than a passive reception, and ask which frames you have inherited without choosing them.
Who Decides What Matters
- 04Attentional Communities and Shared NormsNotice who is in the room when relevance is declared: shared norms, not solo perception, do most of the work.
- 05Pragmatism as a Theory of RelevanceWhen something feels irrelevant, ask what present question has not yet been brought into contact with it, not whether the thing itself has value.
Art, Ethics, and the Act of Care
- 06How Art Engineers SalienceAsk what a work makes you attend to, not only what it means: the structure of attention is the first argument.
- 07Finding Relevance as an Ethical PracticeTreat your attention as an ethical instrument, not a neutral filter: what you choose to notice shapes what can matter to your community.
Concept 01 of 7
Relevance Did Not Always Exist
Before roughly 1800, nothing was irrelevant. Not because everything mattered equally, but because the very concept of irrelevance had not yet been invented.
A Concept With a Birthday
Relevance feels like a timeless logical relation, the kind of thing that must have always existed. Tamarkin's central provocation is that this feeling is wrong.
Relevance as a broad intellectual category is a nineteenth-century Anglo-American invention, born from legal procedure and then expanded into philosophy, art, and social thought.
The Word Carries the Argument
The root verb means to re-elevate, to lift something up again. That etymology is not a curiosity; it encodes the whole idea. Making something relevant is an act of rescue, not a recognition of inherent worth.
This reframes countless everyday judgments. When we call an old painting or an unfashionable idea irrelevant, we are not describing it accurately; we are declining to do the work of elevating it.
How Attention Made Relevance Necessary
The invention of relevance tracks a broader crisis: the recognition, sharpened in the nineteenth century, that consciousness is selective and cannot hold everything at once.
Emerson named a version of this problem: experience arrives as an overwhelming succession of impressions, and the mind must somehow organize them. Once thinkers accepted that attention is always choosing, the question of what earns attention became urgent and unavoidable.
The Mistake of Treating Relevance as Fixed
The most common error is assuming relevance is a stable property that objects either have or lack permanently. In practice, relevance is relational and revisable. What was dismissed yesterday can become central tomorrow when circumstances shift, and treating irrelevance as final forecloses exactly the re-elevation the concept makes possible.
Lifting the Forgotten Into View
The deeper mechanism runs through attention itself. Tamarkin draws on William James and phenomenological thought to show that consciousness is not a neutral receiver but an active filter.
- Relevance
- A historically invented relation in which something overlooked or inert is actively re-elevated into present attention and concern.
- Irrelevance
- Not an inherent property but a condition produced by neglect, the failure or refusal to perform the act of elevation.
- Attentional community
- A group that shares norms about what deserves notice, making relevance a social achievement, not only a private perceptual one.
Because any theory of relevance is also a theory of attention, it cannot be purely individual. Groups develop shared habits of noticing, and those habits determine what seems obviously pertinent and what recedes into background noise.
When Legal Procedure Became Cultural Theory
Relevance had a narrow earlier life inside Scottish legal procedure, where it named the question of which evidence bore on a case. Tamarkin traces how that technical use was the only prior foothold before the concept expanded.
| Domain | Before the Concept | After the Concept |
|---|---|---|
| Legal | Relevance as narrow evidence filter | Same, but now self-consciously named and reasoned about |
| Philosophy | No framework for 'standing out' vs. fading back | Pragmatism as a sustained theory of what matters to experience |
| Art criticism | Judgments of taste without a vocabulary of attention | A language for how works engineer salience and arrest interest |
| Social thought | No term for shared norms of notice | Attentional communities as a recognizable object of analysis |
This expansion matters because it means the humanities inherited not a logical primitive but a cultural tool, one that can be examined, contested, and redesigned.
Putting the Idea to Work
- Identify the current frame: Ask what assumptions about importance are organizing the field, conversation, or institution right now.
- Locate the overlooked: Find what has been set aside not because it failed on its own terms but because no one performed the act of re-elevation.
- Do the lifting: Articulate explicitly why the overlooked thing connects to present concerns. Relevance does not assert itself; it requires argument.
- Expect resistance: Attentional communities have invested norms. Reorienting shared attention is a social act and will meet the friction that social acts meet.
The Harder Edges of a Historical Concept
If relevance is historically invented rather than logically primitive, some troubling questions follow immediately. The most pointed is whether relevance judgments are ever anything more than the preferences of a dominant attentional community dressed up as necessity.
Tamarkin's implicit reply runs through the ethical dimension of the argument. The act of re-elevation is not arbitrary because it is directed specifically toward what is weak, frail, or marginal rather than toward what is already powerful.
| Objection | Reply within the argument |
|---|---|
| Relevance is just power in disguise | The act of elevation targets the overlooked, not the already dominant, which gives it a normative direction |
| If it is invented, it can be uninvented | The concept's historicity makes it revisable, not disposable; every intellectual tool is historical |
| Attentional communities exclude by definition | Yes, and naming them makes their exclusions visible and contestable |
| Art cannot bear the weight of making things matter | Tamarkin's examples show art engineering salience, not simply reflecting it; the mechanism is real even if contested |
Second-Order Stakes for the Humanities
The book's argument doubles back on itself in a productive way. The humanities are themselves perpetually accused of irrelevance, and the very framework Tamarkin builds to historicize relevance is also a defense of humanistic study as the discipline most practiced at performing re-elevation.
Old books matter not passively but because someone makes them matter.
This is not a comforting circular argument. It means the burden of relevance-making falls on practitioners, not on the objects themselves. No text or painting earns its place by sitting there.
Edge Cases That Test the Limit
- What about things that resist re-elevation permanently? The framework implies they remain irrelevant, but that risks naturalizing neglect when structural barriers, not lack of effort, are the real cause.
- Relevance built around crisis can be unstable: something urgent in one moment collapses back into obscurity when the precipitating condition passes, suggesting relevance can be fragile rather than cumulative.
- Attentional communities can perform re-elevation for bad objects as well as good ones; the act of lifting is neutral with respect to the quality of what is lifted, so normative guidance must come from outside the mechanism itself.
- The legal origin of relevance imported an adversarial logic: evidence is relevant to a case in contest. When that logic persists in cultural argument, relevance debates can become zero-sum rather than genuinely expansive.
These edge cases do not defeat the argument but sharpen its demands. A theory of relevance adequate to its own ambitions needs an account of structural obstacles to attention, not only an account of what effortful attention can achieve.
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